2. Company Description
2.1 Start-up Summary
In keeping with the company philosophy of avoiding the use of debt, the goal is to start-up as inexpensively as possible. This is in line with industry figures that show that start-ups are ideal entrepreneurial opportunities with very low start-up costs.
· Most expenses are typical start-up paperwork fees (legal, accounting, etc.).
· Cash requirements consist of one month's rent as a reserve.
· $500 for expensed equipment will be used to purchase a new All-In-One printer, fax, answering machine.
2.2 Company Locations and Facilities
This is a home office venture, located in one studio of the owner's home.
· Computer facilities will initially consist of the owner's existing system.
· Telephone - one line currently serves the location. A second line for data use should be added soon.
· Utilities are already provided, included in the space rent.
2.3 Company Ownership
The Consulting will be created initially as a sole proprietorship. Incorporation, probably as a LLC, will be explored as a later option.
To learn more about Ford-Marketing, please feel free to contact us via email at service@infosecpro.com
- Web Site Development
- Electronic Commerce
- Delivery Management and Tracking
- Emails to 41,000 IT Professionals
Web Presence design
Email marketing
Marketing Plan Outline
- _1. Marketing Vision
- _2. Ideal Customer
- _3. Remarkable ___Difference
- _4. Core Strategy
- _5. Product Innovation
- _6. Marketing Materials
- _7. Web Plan
- _8. Lead Generation Plan
- _9. Lead Conversion Plan
- 10. Service Experience
- 11. Marketing Calendar
- 12. Critical Numbers
Appendix
Business Plan Outline
- _1. Executive Summary
- _2. Company Description
- _3. Product or Service
- _4. Market Analysis
- _5. Strategy and ___Implementation
- _6. Web Plan Summary
- _7. Management Team
- _8. Financial Analysis
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