3. Remarkable Difference

Describe what sets your product, service and company apart from your competitors?

What value does your product or service provide and how is it different from your competitors? This is also known as your USP (Unique Selling Proposition)

Do you need to make any changes in order to deliver on the positioning strategy? For example, you may need to:

• Changes to your product or service itself
• Create new messages or methods for communicating with the market
• Create new methods for pricing or distributing your product/service
• Change your sales & marketing materials
• Change your brand and corporate identity
• Develop training programs to guide your team to deliver new messages
• Get a uniform like the Geek Squad so you are recognizable and develop a USP and brand in the field
• Change pricing radically to become the low cost leader

What are the reasons why someone would choose you?

The stage that the market is at will also affect how you should position your company. Identify which stage the market is at.

Marketing Services

To learn more about Ford-Marketing, please feel free to contact us via email at service@infosecpro.com