12. Critical Numbers

Plan out the budget allocation evenly to start throughout all months. Further split budget allocation into new customer acquisition, existing customer additional spend and retention.

The overall promotional budget based on its size will be split between:

• Brand redevelopment
• Website maintenance
• Email marketing for CRM
• In person sales calls to mortgage companies with a leave behind
• Search Engine Optimization of website
• Direct mail to customers

How do you determine the overall ROI of your marketing investment?
How do you measure the ROI of your marketing campaigns?
How do you measure the ROI of individual marketing activities?

Marketing Services

To learn more about Ford-Marketing, please feel free to contact us via email at service@infosecpro.com