8. Lead Generation Plan

Word of mouth

a) Handing out business cards and inviting prospects to visit the website.
b) Wearing T-shirts and buttons and other items as a conversation starter.


a) SEO - Ongoing Search Engine Optimization work on website
c) Canvassing freelance sites for potential jobs
d) Participating in functions
e) PPC advertising - very local, very targeted Pay Per Click ads on Google, Yahoo!, and MSN
f) Email lists
g) Blogs

Brick and Mortar stores

a) Take adds to other businesses and ask them to display them.

Marketing Services